Our platform ‘Locket’ lets you browse & build databubble micro-worlds pinned to specific locations and times





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Problem

There are over 70 million apps today, and over half of them are used only once, or have duplicate functions. Developers and event companies spend too much time and money on these one-use apps for different conventions, festivals and tradeshows.

Because these one-use event apps are often developed in a very short time, they aren’t tested for security or safety. User-attendees who download these apps don’t know who or how their personal data might be used.

With so many moving parts in creating events, both attendees and organizers are overwhelmed.

Databubbles

Our platform, Locket lets you browse and build databubbles.

A databubble is information pinned to a specific location or time,
where you have to be physically within the area or timeframe in order to view it.

It’s as simple as setting up a blog, and lets you easily manage different kinds of content for different places.

When you enter a Databubble, Locket displays:

• Specific UI cards i.e schedules, coupons, local analytics

• Mini-apps and widgets that show you all the social media activity and connected devices in the area

• Local maps that allow you to freely express and create your own custom landmarks and points of interest

End-user Jennifer browses databubbles throughout her day, from an event inside a mall to her home


Databubbles respond to different user needs through user personas, allowing admins to display curated information and create custom experiences for:
• VIPs
• First-timers
• Repeat visitors
• Affiliated advertisers
• Volunteers
• Employees

Creating your Own Databubble with Locket


• Simple dashboard to get started
• Choose from our customizable themes


• Add new points of interest inside your world
• Style your own interface


ex: Locket user at NYC Chocolate Show

First time visitor at Chocolate Show

Visitor selects Culinary Theater event

Map view of Culinary Theater event

Admin view of Chocolate Show




Easily customized for Shanghai Chocolate Show

Databubbles can be used at



Technical Details

The back-end of our product is a self-contained server which runs with or without an Internet connection, on cloud hosting and embedded computers such as the Raspberry Pi. When deployed without Internet, a custom build of OpenWRT (embedded Linux) manages WiFi-based interaction and DNS-queries locally. Avahi multicast is used for instant user discovery over LAN and WiFi networks.

Back-end is built in:

• Node.js
• MongoDB
• Express.js


Front-end as both web and native mobile app, built in:
• Angular.js
• Leaflet.js
• PhoneGap



We're hiring!



IF Team

We met in the Parsons MFA Design & Technology program in NYC,
and have known each other for 3 years.


JR Baldwin

CTO
jrbaldwin.com

I designed & developed a WiFi mesh network and local mapping hubs/apps (Tidepools) in Red Hook, Brooklyn, through researching mobile social incentives. The apps & methods built subsequently spread to other cities, events & orgs around the world.

I've presented Tidepools & Red Hook WiFI at The White House,
Harvard and Rutgers Universities.

Featured in New York Times, VICE, New Yorker, Washington Post, Core77.
Awarded Kölner International Design Prize & FEMA Innovation Team Certificate of Appreciation.

@jrbaldwinn

Rachel Law

CEO
milkred.net

I developed a data-game: Vortex, which allowed people to swap their metadata using a browser extension. With player feedback/results, I created a new method to analyze the size, shape and scale of networks and their behavior. A handbook was funded & published by Kickstarter in Oct.

Vortex was featured in Ad-Age, Contagious, De Correspondent, Naked Capitalism, 89.3KPCC & Slashdot. Speaker at Obfuscation (NYU/Intel), Critical Information (SVA), Creative Technologies (4A’s) & Synthesis (Parsons)


@milkred