Technology Made Magic

Our platform lets you browse & build databubble micro-worlds pinned to specific locations and times

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There are millions of apps today, and over half of them are used only once, or have duplicate functions. Developers and event companies spend too much time and money on these one-use apps for different conventions, festivals and tradeshows.

Because these one-use event apps are often developed in a very short time, they aren’t security tested. Attendees who download these apps don’t know how their personal data might be used.

With so many moving parts in creating events, both attendees and organizers are overwhelmed.


Our platform lets you browse and build databubbles.

A databubble is information pinned to a specific location or time,
where you have to be physically within the area or timeframe in order to view it.

It’s as simple as setting up a blog, and lets you easily manage different kinds of content for different places.

When you enter a databubble, our web app displays:

• A tailored experience based on your persona/identity, location and time of day.

• Specific UI cards i.e schedules, coupons, local analytics

• Mini-apps and widgets that show you all the social media activity and connected devices in the area

• Local maps that allow you to freely express and create your own custom landmarks and points of interest

End-user Jennifer browses databubbles throughout her day, from an event inside a mall to her home

Databubbles respond to different user needs through user personas, allowing admins to display curated information and create custom experiences for:
• VIPs
• First-timers
• Repeat visitors
• Affiliated advertisers
• Volunteers
• Employees

Creating your Own Databubble (CMS)

• Simple dashboard to get started
• Choose from our customizable maps or upload your own (like a floorplan)

• Add new points of interest inside your world
• Style your own interface

ex: Databubble user at NYC Chocolate Show

First time visitor at Chocolate Show

Visitor selects Culinary Theater event

Map view of Culinary Theater event

Admin view of Chocolate Show

Easily customized for Shanghai Chocolate Show

Databubbles can be used at

Technical Details

The back-end of our product is a self-contained server which runs with or without an Internet connection, on cloud hosting and embedded computers such as the Raspberry Pi. When deployed without Internet, a custom build of OpenWRT (embedded Linux) manages WiFi-based interaction and DNS-queries locally. Avahi multicast is used for instant user discovery over LAN and WiFi networks.

Back-end is built in:

• Node.js
• MongoDB
• Express.js

Front-end as both web and native mobile app, built in:
• Angular.js
• Leaflet.js
• PhoneGap

IF Team

We met in the Parsons MFA Design & Technology program in NYC,
and have known each other for 3 years.

JR Baldwin


I've designed & developed WiFi mesh networks and local mapping apps (Tidepools) in Red Hook, Brooklyn, through researching mobile social incentives. The apps subsequently spread to other cities, events & orgs around the world.

I've presented Tidepools & Red Hook WiFI at The White House,
Harvard and Rutgers Universities.

Featured in New York Times, VICE, New Yorker, Washington Post, Core77.
Awarded Kölner International Design Prize & FEMA Innovation Team Certificate of Appreciation.


Rachel Law


I developed a data-game: Vortex, which allowed people to swap their metadata using a browser extension. With player feedback/results, I created a new method to analyze the size, shape and scale of networks and their behavior. A handbook was funded & published by Kickstarter in Oct.

Vortex was featured in Ad-Age, Contagious, De Correspondent, Naked Capitalism, 89.3KPCC & Slashdot. Speaker at Obfuscation (NYU/Intel), Critical Information (SVA), Creative Technologies (4A’s) & Synthesis (Parsons)


Ross Leonardy

Front-End Developer / Designer